Formerly Options for Women of California, Options Health is a non-profit organization offering free, compassionate support to women, men, and their families who are experiencing an unplanned pregnancy. Their company contacted us for a complete rebrand of their organization, which included a new name, logo, and website. The goal of their new branding was to simplify and modernize their appearance in order to better appeal to their primary demographic, while also removing “women” from their name due to the fact that they treat both men and women. This new logo is the result of numerous ideas, iterations, and collaboration between Simplicity and the client. The arrows in the logo symbolize the different directions or “options” clients of this organization have when it comes to their sexual health and pregnancy, while the colors bring youthfulness and brightness to the logo.