We have been working with HorseScents since its humble beginnings in 2018. With only a logo and a prototype, we set out to get HorseScents everything it needed to stand out and succeed in a niche industry.
Before it was a product, the ScentStrap was a concept created by HorseScent’s owner, Chrisie Van Cleef; she devised a way to deliver organic lavender aromatherapy to horses with an interchangeable strap that could be attached to halters and bridles. As part of the product creation process, Chrisie needed us to help turn her sketches into figures that could be used in her patent filing.
The first step to launching this new idea was to create a website where users could learn more about it, read customer testimonials, and purchase the product. Although the biggest focus of the site was to display the product and educate users, another goal was to encourage repeat sales. Using Subbly, our team created a subscription service for the refillable portion of the ScentStrap system so that users could automatically receive these refills on a monthly basis without having to repeat the ordering process.
Additionally, we connected the HorseScents eCommerce store to PirateShip, a low-cost shipping service, so that it would be easier for them to process shipments as they grew without breaking the bank. The site is also easily editable and expandable using Elementor’s page builder.
Since educating potential customers about ScentStraps was a major hurdle to making HorseScents a recognized brand, creating and distributing consistently branded marketing materials was a must.
Horse shows offer a huge sales and educational opportunity for HorseScents, so our team also helped create signage, videos, window clings, and large canvas prints for HorseScents’ vendor booth. Additionally, we helped the HorseScents team configure a mobile POS system using Square, a system that syncs to their eCommerce store so that prices and inventory are always consistent.
Over the years, HorseScents has needed a variety of videos created from customer testimonials and cute social media posts (some of which include custom lyrics to popular holiday songs) to vendor booth loops. To make every video more accessible to customers, we also added branded subtitles to each one.